Let’s face it: the era of “post and pray” is over.
According to research by McKinsey & Company, 40% of companies that plan to hire next year have had unfilled openings for 6 months or longer because they can’t find qualified applicants.
As hiring difficulty increases, so does competition for the limited pool of talent—which is why recruitment marketing has become a critical component of a successful talent acquisition strategy. In fact, nearly 70% of companies plan to invest in recruitment marketing technology over the next year.
The Challenge: Most companies have little understanding of what they need from a recruitment marketing platform, or how to evaluate and select the right solution for them. Even those who understand the need for a RMP struggle to justify this new investment to upper management.
Join analyst Madeline Laurano, author of the industry’s first recruitment marketing vendor landscape report, and Adam Glassman, Recruitment Strategies Manager from Alorica, for a frank discussion on:
• The impact and business value of recruitment marketing technology
• Considerations and key stakeholders in the evaluation process
• How the right technology can improve your candidate experience, help you make better quality hires, decrease time-to-fill and streamline spend
Madeline LauranoCo-Founder Aptitude Research Partners
Madeline co-founded Aptitude Research Partners, a research-based analyst and advisory firm focused on the new conversation required by changes in how technology is delivered and utilized by today's organizations. They seek to look beyond the obvious product capabilities to identify the real differentiators organizations should consider when selecting solutions, as well as the change management and change readiness capabilities users must have in place for successful technology adoption. Madeline recently authored the industry's first report on the recruitment marketing platform vendor landscape.
Adam GlassmanRecruitment Strategies Manager Alorica
With extensive experience in Recruitment Marketing, Employer Branding, HR Technologies, Social and Digital Recruitment Strategies, Adam is on a mission to transform Talent Acquisition. As global Recruitment Strategies Manager, he evaluates and develops recruitment processes at Alorica, a multi-national organization of 90,000+ employees. Join him in the fight to create a world where we foster beautiful candidate experiences alongside clean, efficient recruiter processes.