Building a Business Case for Recruitment Marketing

April 13th at 2:00 p.m. ET

Let’s face it: the era of “post and pray” is over.

According to research by McKinsey & Company, 40% of companies that plan to hire next year have had unfilled openings for 6 months or longer because they can’t find qualified applicants.

As hiring difficulty increases, so does competition for the limited pool of talent—which is why recruitment marketing has become a critical component of a successful talent acquisition strategy.  In fact, nearly 70% of companies plan to invest in recruitment marketing technology over the next year.

The Challenge: Most companies have little understanding of what they need from a recruitment marketing platform, or how to evaluate and select the right solution for them. Even those who understand the need for a RMP struggle to justify this new investment to upper management.

Join analyst Madeline Laurano, author of the industry’s first recruitment marketing vendor landscape report, and Adam Glassman, Recruitment Strategies Manager from Alorica, for a frank discussion on:

  •  The impact and business value of recruitment marketing technology

  •  Considerations and key stakeholders in the evaluation process

  •  How the right technology can improve your candidate experience, help you make better quality hires, decrease time-to-fill and streamline spend