Today's candidate expects a personalized experience — do you deliver?
In today's world, personalized experiences are as ubiquitous as Netflix and Amazon Prime. How does talent acquisition stack up? ...Unfortunately, not well. Even the Fortune 500 lag in providing unique, targeted candidate experiences.
It’s not only possible to provide a tailored experience for your candidates—it’s easier than you think. Join this live webinar to hear how GE is making big strides in personalization, and how you too can create an experience made up of unique, targeted candidate engagements with your employer brand.
What to Expect:
► Actionable strategies for getting started with personalization—or getting to the next step in your journey
► An in-depth look at foundational tactics like segmentation, email nurture, and intelligent automation
► The real-world story of how GE netted a 50% increase in career site traffic from a single campaign
Shaunda ZilichGlobal Employment Brand Leader GE
Shaunda’s passion in everything she does is to impact people’s lives for the better. In her role “selling experiences” at GE as Global Employment Brand Leader, she set out to modernize the organization’s recruitment strategy and bolster its employer brand. Today, she runs a global team of three full-tim employment brand leaders and a council of 35+ members. Her mission: to build employer branding across all functions and regions, in all GE businesses, and within all GE employees. Her 10+ years of experience in training professionals and companies on how to brand themselves have played a key role in her success.
Dan SinesCEO & Founder Traitify
Dan Sines is the chairman, CEO, and co-founder of Traitify, the world’s leading provider of visual personality assessments. An entrepreneur to the core, Dan is driven to create unique and personalized experiences in all aspects of life. Traitify is the pioneer of visual personality assessments, allowing for psychology and big data to mix via quick, accurate, and accessible personality science.
Allison SchaaffMarketing Operations Manager
With experience in marketing automation and demand generation, Allison brings knowledge of pairing technology and strategy to drive strong marketing outcomes. Driving SmashFly's marketing automation strategy, she has developed an expertise in email marketing, database strategy, CRM, intelligent automation, and creating tailored experiences.