So you want to build a database of interested candidate leads and hire more engaged employees.
Welcome to the world of nurture. Marketers have been using it for years to communicate with interested leads and build better relationships to convert them into customers. Now it's talent acquisition's turn.
Glassdoor and SmashFly partnered on this essential eBook that will explain:
What nurture is—and the role it plays in a Recruitment Marketing strategy
How to use nurture throughout each stage of the candidate journey, from attraction to application to hire
How to build a more engaged talent network through nurture
Why candidates decline job offers
Key examples of how organizations use nurture tactics pre-apply and post-apply
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