So you've got an amazing employer brand. Now what?
Creating a powerful employer brand that reflects your company’s real personality is no easy feat. But the work doesn’t stop there. While the phrase, “if you build it, they will come,” may ring true in some cases, simply having a well-defined employer brand isn’t enough.
The real impact comes when you take the steps to truly activate it—bringing it to life across your recruiting strategy, through your employees and recruitment marketing channels. Employer brand activation requires a strategy in and of itself—one that should be developed well before you’re ready to launch.
Join us as employer branding experts from GE, The Muse, and SmashFly share the fundamentals of building and launching an employer brand activation strategy that will result in stronger brand perception, more effective recruiting and better hires.
Shaunda ZilichGlobal Employment Brand Leader GE
Shaunda’s passion in everything she does is to impact people’s lives for the better. In her role “selling experiences” at GE as Global Employment Brand Leader, she set out to modernize the organization’s recruitment strategy and bolster its employer brand. Today, she runs a global team of three full-tim employment brand leaders and a council of 35+ members. Her mission: to build employer branding across all functions and regions, in all GE businesses, and within all GE employees. Her 10+ years of experience in training professionals and companies on how to brand themselves have played a key role in her success
Toni ThompsonHead of Talent & HR The Muse
Toni began her career in brand research and client services before finding her calling in HR & Talent Management. She created and managed programs at McCann Erickson NY that supported the retention and recruitment of multicultural talent, leading cultural awareness training, building community partnerships, and creating new ways to develop and engage employees before moving to Conde Nast where she supported the coaching and development of hundreds of people across different functions.
Deirdre PelrinDirector of Demand Generation
Deirdre Pelrin is SmashFly’s Director of Demand Generation where she leads the team responsible for generating pipeline through marketing programs, email marketing, lead nurturing, partner marketing, and events, including the industry’s first recruitment marketing conference—SmashFly Transform™. Deirdre is passionate about bringing marketing best practices to recruiting and teaching talent acquisition leaders how to think like marketers. In her off time, you can find Deirdre crossing off her foodie bucket list or traveling around the country for concerts and music festivals.