Ready, Set, Activate! Bring Your Employer Brand to Life

February 14th at 3:00pm EST

So you've got an amazing employer brand. Now what?

Creating a powerful employer brand that reflects your company’s real personality is no easy feat. But the work doesn’t stop there. While the phrase, “if you build it, they will come,” may ring true in some cases, simply having a well-defined employer brand isn’t enough.

The real impact comes when you take the steps to truly activate it—bringing it to life across your recruiting strategy, through your employees and recruitment marketing channels. Employer brand activation requires a strategy in and of itself—one that should be developed well before you’re ready to launch.

Join us as employer branding experts from GE, The Muse, and SmashFly share the fundamentals of building and launching an employer brand activation strategy that will result in stronger brand perception, more effective recruiting and better hires.