The Recruitment Marketing trends you need to know in 2016.
Watch this webinar recording, where we discuss the 6 Recruitment Marketing trends you need to know in 2016 that will get you better talent acquisition results.
The strategies and tactics you use at the top of the recruiting funnel have become more important than ever to attracting and engaging passive candidates, and converting them into qualified job applicants.
- Changes in candidate expectations and what this means for your talent acquisition strategy
- U.S. employer hiring outlook for 2016 and how this will affect your ability to find talent
- What you can do to differentiate your employer value proposition (EVP) from competitors
- The new way to measure "qualified candidates" to build a better workforce
About the speakers
Tracey ParsonsDirector of Recruitment Marketing Practice SmashFly
Tracey is the Director of SmashFly's Recruitment Marketing Practice, designed to help customers change their recruiting focus to how they interact with talent and measure outcomes at every step of the candidate journey. Tracey has extensive experience in client strategy, digital development, thought leadership development, brand development and consulting at companies like TMP Worldwide and her own consultancy, Parsons Strategic Consulting.
Madeline LauranoChief Research Officer & Co-Founder Aptitude Research Partners
Madeline Laurano is the chief research officer and co-founder of Aptitude Research Partners. She has been an industry analyst for over 12 years with a primary focus on the talent acquisition market. She has previously held research roles at Aberdeen, Bersin by Deloitte, ERE Media, and Brandon Hall Group. She has co-authored Best Practices in Leading a Global Workforce and has been quoted in the Wall Street Journal, The Boston Globe, Yahoo! News and more.